CEO / CTO
Illarion Medvedevs
Serial founder with more than 10 years of experience in software engineering.
LinkedInBookkeeping, built for
business owners.
SelfSIA is a bookkeeping automation platform for European small businesses. We bring financial activity, documents and tax preparation into one guided workflow, so owners can spend more time running their company.
Meet the people behind itOur starting point
Why we are building SelfSIA.
SelfSIA is designed for solo entrepreneurs and small service businesses with up to 10 employees. These owners usually handle their own administration alongside their client work, and need bookkeeping to be a manageable part of their day.
Their bookkeeping spans bank transactions, invoices, receipts and tax preparation. We are building a guided process that connects these tasks, automates repetitive work and makes it clear what needs attention.
Owners can manage their bookkeeping themselves or work alongside an accountant. Our role is to make the routine work simpler while keeping the owner informed and in control.
Our mission
Make daily bookkeeping as easy as managing a to-do list.
We measure our progress by the time, effort and uncertainty we remove from a business owner’s day. A simpler process should still leave them informed and in control.
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Start with the owner
Use plain language and a guided process that makes sense without accounting knowledge.
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Do the repetitive work
Automate what can be handled reliably and make the remaining tasks simple to complete.
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Keep people in control
Make the records, decisions and work needing attention clear to the owner and their accountant.
The people behind the product
Meet the SelfSIA team.
SelfSIA brings together software engineering, product management and accounting expertise.
Where we are headed
Our long-term vision
for Europe.
SelfSIA is a Latvian company building for European small businesses. Every country has its own accounting requirements, tax procedures and ways of working with the authorities.
Our long-term ambition is one consistent bookkeeping experience that adapts to those local requirements. Owners should be able to focus on their next step, with the country-specific detail handled within the product.
Let’s talk about your business.
Running a small business, working with one, or interested in what we are building? We would like to hear from you.