Growth & Marketing Lead
Drive awareness and user acquisition for an AI bookkeeping product in a market hungry for modern alternatives.
Full-time
Remote
About the role
We need our first dedicated marketing hire to take Selfsia from early adopters to mainstream adoption. You will own the full funnel — from content and SEO to paid acquisition and conversion optimisation.
What you will do
- Develop and execute a content marketing strategy (blog, social, newsletters).
- Own SEO: keyword strategy, on-page optimisation, and link building.
- Plan and run paid campaigns on Google and LinkedIn.
- Set up analytics and attribution to measure what works.
- Collaborate with the product team on onboarding flows and activation.
What we are looking for
- 3+ years of B2B SaaS growth or marketing experience.
- Hands-on experience with SEO tools (Ahrefs, SEMrush) and paid channels.
- Strong written communication skills in English; Latvian or Russian is a bonus.
- Data-driven mindset — you make decisions based on numbers, not gut feeling.
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